Subscription-based feminine hygiene manufacturer LOLA has announced a $24 million Series B funding round to grow its team and fuel product innovation. The company, which had it start in tampons, has expanded its scope into condoms, a personal lubricant and all-natural feminine cleansing wipes. “We’re dedicated to being a trusted resource for women of all ages and will continue to lead the way in delivering transparent products that cater to women’s full reproductive life cycles,”says co-founder and co-CEO Alex Frieman.

The investment will help drive the new product lines forward as well as engaging customers through promotional events and strategic partnerships. The round was led by ACG with additional support from existing investors.

LOLA hopes to make the feminine care industry more transparent. It uses 100% organic cotton and designs each of their items with women’s needs in mind. The brand was launched in 2015.